Glam Isn’t a Reinvention,
It’s a Return to Self.

Jennifer is the founder of Series of Shades Cosmetics, a beauty brand redefining glam as a return to self, not a reinvention. As a mother, entrepreneur, and advocate for real-world beauty, Jennifer built Series of Shades to serve women who are balancing resilience and radiance.

Inspired by her own journey through motherhood, burnout, and self-rediscovery, she created the Glowback™ philosophy: beauty that helps women reclaim the power and confidence they’ve always had. Series of Shades offers quality cosmetics designed for women living complex, busy lives and wanting beauty to move with them, not demand more from them.

Jennifer is a beauty entrepreneur and a voice for grown-woman glam and self-reclamation. Her mission is to create products and a community that affirm every woman’s right to feel seen, powerful, and unapologetically herself.

Founded by Jennifer Rush-Carthron, Series of Shades creates beauty products for real life. Our high-quality products help women simplify their routines, reflect their identity, and feel beautiful, confident, and like their best selves, no matter the season of life she’s in.

What We Believe In

Reclamation

We don’t do reinventions. We do returns. Every swipe, every shade is a reminder of who you’ve always been. Bold. Radiant. Already enough.

Realness

No filters. No fantasies.
We design beauty for real life and all the roles you play in it, from boardroom to breakdown, from motherhood to main character.

Ease

Luxury shouldn’t make you work harder. Our formulas flex with your day, not against it, because glam should simplify your life, not complicate it.

Confidence

We’re not here to give you confidence, you already have that.We’re here to help you see it, feel it, and show up in it. Loudly, softly, and unapologetically.

Our goal is to build a beauty brand that celebrates real-life beauty—products that reflect your rhythm, your softness, your strength. This is more than makeup. It’s a movement. One that affirms every shade, every season, and every version of her.

Your Glowback™ starts here